With over 25 years in the financial services industry, Simon Hoyle focuses on one mission: helping advisors get what they need. It started with a temporary role at AIM Investments, quickly turning to passion for supporting financial advisors. From a marketing role to leading an award-winning sales desk, Simon's focus is helping advisors enhance their practice experience by getting what they want.

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His advisor-first mindset launched a recruiting career at NEXT Financial—an independent broker-dealer built by advisors, for advisors. He later brought his experience and industry insight to leadership roles at Cambridge Investment Research, Kestra Financial, and Securities Service Network(now Osaic), gaining a unique inside perspective across BD-RIAs of all sizes, as an employee.

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Today, as founder of RIA Choice, Simon combines his expertise with a commitment to independence, transparency, and fiduciary-focused consulting. His goal is simple: to be a trusted guide and advocate for advisors navigating a changing landscape.

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Simon believes in serving with care, leading with integrity, and putting advisors’ best interests first.